Global Marketing Outline - Commonwealth Computer Training

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Global Marketing (One-Day)
When it comes to trade, national borders have eroded. Increasingly, maintaining an isolationist position as a country has become difficult for corporations as well as nation-states. An ambitious company may not only distribute its goods globally, it may establish production facilities abroad, agree to joint ventures, and strive to integrate itself into foreign markets. In many respects, global marketing obeys the basic marketing principles you use domestically, but the global scope presents a number of unique problems. In this course, you will learn the essentials of global marketing.

Upon successful completion of this course, students will be able to:

Analyze your global markets.
Position your global product.

Lesson 1: Analyzing Your Global Market

Topic 1A: Determine the Degree of Political Risk

Topic 1B: Analyze Your Global Markets

Topic 1C: Develop a Global Distribution Strategy

Topic 1D: Develop a Foreign-Market Entry Strategy

Lesson 2: Positioning Your Global Product

Topic 2A: Analyze Cultural Barriers to Market Entry

Topic 2B: Position Your Global Product

Topic 2C: Price Your Global Product

Topic 2D: Brand Your Global Product

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Commonwealth Computer Training
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Richmond, VA 23226
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